// free guide · 14 pages · PDF

The LTV Operating System

How we run profitable growth for DTC brands on unit economics, the system it runs on, and how you build the same thing for your brand.

• ✓ROAS thinking vs LTV thinking — why one plateaus and the other compounds
• ✓The 4-part system: data foundation, unit economics, retention engine, acquisition engine
• ✓The five numbers to run your brand on — per cohort, updated daily
• ✓Your first week: pull the numbers, find the leaks, ship one fix per engine

Free · No spam · Built by the team that runs this system for client brands every day