// free guides
Playbooks for DTC operators
The systems we run for client brands, written down. Grab a guide, run the first hour yourself, and see what changes.
5 Steps to Launch a Brand in 2027
The playbook we'd run starting a DTC brand from zero next year: message, retention plumbing, search-first demand, founder content, and when to turn on Meta.
- ✓The 5-second message before the first ad dollar
- ✓Retention plumbing to build before launch day
- ✓A week-by-week first 90 days + readiness checklist
Claude Code for Brands
How DTC operators put an AI agent to work inside Shopify, their ad accounts and their email — the stack it runs on, and a first hour you can run today.
- ✓The 4-part stack: agent, brand brain, connections, playbooks
- ✓House rules for AI in live accounts
- ✓Your first hour, step by step
The LTV Operating System
How we run profitable growth for DTC brands on unit economics — LTV, CAC, contribution margin and payback — and how you build the same system for your brand.
- ✓ROAS thinking vs LTV thinking
- ✓The five numbers to run your brand on
- ✓Your first week: find the leaks, ship the fixes