// growth insights

The Growth Circuit

Strategies, case studies, and lessons from scaling DTC brands with AI-powered growth.

Mar 10, 2026·8 min read·Growth

The E-Commerce Scaling Scorecard: 5 Metrics That Tell You When to Scale, Hold, or Kill Spend

Most brands scale by gut feel. They watch ROAS tick up and throw more money at it. The ones that actually survive scaling use a system — five metrics, checked weekly, that tell you exactly when to push and when to pull back.

Feb 10, 2026·5 min read·Retention

The 5 Retention Metrics Every DTC Brand Should Track Daily

Most brands obsess over acquisition metrics. But the brands that build lasting businesses track retention daily. Here are the five metrics we monitor for every client.